Livli expands across Sweden, reflecting Ingka Centres´ visitor-first approach to meeting places

Ingka Centres is rolling out Livli, its newest meeting place brand, to Sundsvall, Linköping and Västerås, following its first Swedish launch in Kungens Kurva, Stockholm.

Livli elevates the core experience of shopping and eating with a warm, community‑rooted feel and meaningful moments people look forward to returning to. Together, the four Livli destinations see more than 18 million visits annually, giving the brand a solid foundation in Sweden’s everyday life. As Livli grows, Ingka Centres continues to develop destinations where great shopping, beloved brands, good food and inspiring experiences come together to deliver experiences that resonate with how people want to shop, eat, live, work and play.

Matthew Drage, Communications & Marketing Director at Ingka Centres, says : “Livli captures the spirit of what today’s meeting places are becoming. It’s vibrant and social, shaped with a natural flow that invites people to explore inspiring brands, enjoy great food and share playful everyday moments. A brand is so much more then a name or a logo - it’s the feeling people take with them, shaped by the real experiences they see, hear and have every day. Livli brings that feeling to life, turning simple visits into moments of connection, discovery and joy. It represents a proud step forward in how our meeting places evolve with the communities they serve.”

Livli reflects Ingka Centres’ long term ambition to create vibrant, warm and welcoming meeting places rooted in everyday life and human connection. It joins its sister brands Livat in China and Lykli in India - each shaped by local lifestyles but united by a Nordic perspective and a belief in the value of real-life interaction.

Bringing Livli to life

Local meeting place teams across Sweden have already begun translating the Livli vision into tangible improvements, shaping each destination around how people genuinely want to use the space. The transformation goes well beyond a new name or visual identity; it is reflected in the experiences now taking form across multiple locations. In Linköping and Stockholm, new food courts have opened, offering welcoming spaces to eat, meet and spend time together. Västerås has introduced a new outdoor play area that blends creativity, sustainability and fun, while Sundsvall has added a new play‑and‑learning zone with improved family facilities, together with Circuit, an award‑winning circular marketplace that turns repair, reuse and recycling into an easy, accessible choice.

These developments show how each location is evolving into a place where people can shop, eat and play in an environment built on affordability, inclusion and more sustainable choices. Further enhancements are planned, with more initiatives underway as each meeting place continues to develop in close dialogue with its local community.

Ferhan Topal, North-East Market Manager, explains: “Every meeting place and its surrounding community have their own rhythm, and our role is to understand it. With Livli, we can shape attractive environments that genuinely contribute to the lives of the many people, with a diverse retail offer, places to meet and to connect and to enjoy food or a drink. Livli Kungens Kurva shows this in a very practical way, and it’s only the beginning of what we can do across other locations.”

Livli Kungens Kurva: shaped around everyday life

At what is now Livli Kungens Kurva in Stockholm (known as Livli since October 2024) the transformation had begun well before the Livli logo went up. The ambition was clear early on: to evolve the area into a more experience‑led place where people enjoy spending time, whether they come to shop, eat, play or simply be part of the community. One of the first visible steps in this direction was the opening of Hej! Workshop in june 2022, an affordable co‑working space where small businesses could grow and thrive. It quickly became a community hub for collaboration and creativity, signalling a shift toward more services and experiences alongside retail. Later came the arrival of Matvärlden, a supermarket concept that brought more convenience, choice and a sense of familiarity for people who live and work nearby.

Building on this momentum, the team opened a new food corner at Livli, responding to something the community had clearly been missing: a simple, welcoming place to sit, eat and enjoy time with others. With eight food kiosks, generous seating and halal friendly choices, it has quickly become a natural meeting point for the local community. On top of that, the new food court was also designed with a community-friendly approach; reusing materials where possible,

choosing solutions that last, and handling food waste to support local bio gas systems.

The results are clear: the average visitation has grown by around 24%, and tenant sales have increased by 29%, a clear sign that people are choosing to spend more time here and that the offer fits the rhythm of local life. The meeting place feels more active, more social and more naturally aligned with how people use it day to day. Ferhan adds: “Livli Kungens Kurva shows what happens when you pay close attention to how people actually use a place. The steps we’ve taken, from daily food shopping to creating a cozy spot to share a meal, all come from understanding the patterns, feedback and everyday needs we saw in this community. When you build from those real insights, the meeting place grows and strengthens its connection with the people living in the surrounding area.”

Working together with IKEA and Huddinge Municipality, Livli Kungens Kurva will continue to evolve in the years ahead. As part of a long term vision, the area will become better connected, easier to navigate, and more naturally woven into the neighbourhood. New public spaces and homes will further strengthen its role as a community anchor and a future destination for the greater Stockholm area.

Looking ahead: many local expressions

Each of the four Swedish meeting places will bring Livli to life in its own way, guided by the needs and habits of its community, and enriched with tailor-made offers and experiences for their visitors. This place‑by‑place approach is how Livli will continue to grow: gradually, naturally and always together with the people in the surrounding neighbourhoods.

Additionally, Ingka Centres announces the divestment of its shopping centre Avion Shopping in Umeå, together with the surrounding retail park, after several years of development that have helped establish it as a key retail destination in northern Sweden. Acquiring and divesting meeting places is a natural part of the Ingka Centres business model. By continuously rotating the portfolio to unlock capital for reinvestment, the company is able to drive sustainable growth and make a lasting, positive impact on people, communities, and the planet.

With four Swedish meeting places now adopting the Livli identity, Ingka Centres is taking an important step toward creating a clear and consistent brand experience across Sweden. About Ingka Centres

Ingka Centres is part of Ingka Group, which also includes IKEA Retail and Ingka Investments. The company operates 37 meeting places in 14 markets, welcoming more than 320 million visitors each year. Together with IKEA, partners and communities, Ingka Centres creates destinations where people love to shop, eat, work, play and connect.

More at: ingkacentres.com Press contact: [email protected]