Love your stuff for longer
Like the previous year, we decided to stand out on Black Friday and Double 11 again and run the Love your stuff for a longer campaign. Our aim is to share a different approach to the traditional perception of this period. Inspire people for more conscious consumption.
We are challenging ourselves to make sustainable living simpler, more accessible and more affordable for as many people as possible. This campaign is a part of our ambition to bring value to people, communities and the planet. Globally we are running a range of initiatives and environmental awareness campaigns across our Meeting Places that show easy and affordable ways to help people live more sustainably.
“Love your stuff for longer” is designed to offer an alternative approach to Black Friday and Double 11 sales. It offers consumers a philosophy for sustainable shopping, more information on how to live a more sustainable life, and practical opportunities to apply the change in their own life.
More and more people are discovering the joy of sustainable consumption: repairing, reusing or repurposing. We wanted to be at the forefront of that movement, encouraging people to buy only what they love and to make it last. This is our invitation to join the sustainable movement, to focus on what you already have, and only buy what you need.
In 2021, we will be running circular modules in meeting places that will offer new ways to shop more sustainably and to adopt more circular practices. Our meeting places will offer different circular initiatives to join, like clothes and electronics repair and upgrade, circular events, workshops, zero-waste grocery, Circular furniture & homeware etc.
le nostre storie
Prevent it like a gentleman
Il nostro team presso MAR Shopping Algarve (Portogallo) si occupa davvero della propria comunità e si impegna a partecipare a un evento annuale, serio ma comunque divertente, incentrato sulla salute maschile.
Cose da amare e amare di nuovo
Il nostro team di ELNÒS Shopping, Brescia (Italia), ha contribuito allo sviluppo di un nuovo tipo di negozio di seconda mano in cui i prodotti finali sono tanto belli quanto il modo in cui vengono risistemati.
Il giardino (non molto) segreto
Nel settembre del 2020, il nostro Wola Park ha aperto le porte del suo Giardino Quotidiano ("Ogród Codzienny").
Aiutare il pianeta prendendosi una pausa
Il nostro primo centro, Birsta City a Sundsvall (Svezia), ha aperto nel 1973 e ha molte storie eccezionali da raccontare.
Borse piene di attenzioni
Questa è una storia d'amore: amore per la moda, ma soprattutto per le persone. E tutto ha inizio con un'idea semplice, ma meravigliosa.
