Our very first centre opened in 1973, Birsta City in Sundsvall (Sweden) has many inspiring stories to tell. And this one is about how to use space in a clever way to offer an area where everyone can, not only stretch their legs, but also find ways to have a positive impact on the planet.
We always see a vacant unit as a great opportunity to implement an innovative and creative idea that can add value to the local community – and that’s exactly what our team at Birsta City was thinking when they created the Circular Lounge.
Central to the whole area is what we call “the IKEA staircase”, a comfy place where visitors are invited to sit, relax and charge their phones – using green electricity, of course. And what if someone would like to indulge even longer and spend time together with a good book? No problem. The Circular Lounge features a bookcase open to everyone, where people can take, borrow, swap and also donate second-hand books.
Chilling out is not the only thing people can do in Birsta City’s Lounge. The second-hand store close-by the staircase offers carefully selected pre-loved clothes and accessories at affordable prices. And it doesn’t end here. There’s also an area where co-workers from the local IKEA store show customers and visitors ways to customise, re-use and re-purpose furniture and give new life to IKEA products.
“The Circular Lounge demonstrates our focus on sustainability. It has been a very inspiring project to work on, and we’re proud it took just two weeks to transform this area into a unique retail experience in close collaboration with our IKEA colleagues. We look forward to the Circular Lounge attracting a large number of visitors over the coming months and years. We’re excited to continue developing this one-off area in our meeting place.” – Annette Linder Jonsson, Birsta City Meeting Place, Customer Experience Specialist.
Since the space is conceived to be dynamic and flexible, there’s always something new happening in the Circular Lounge – it’s just a matter of stopping by Birsta City often and checking out the many brilliant ideas that inspire everyone to live a healthier and more sustainable life.
We opened the first Circuit space in our Birsta City meeting place in Sundsvall (Sweden), offering the many people easy access to a range of services, retailers and activities related to the circular economy.
At our Aleja Bielany meeting place in Wroclaw, visitors can find FOROOM, an intercultural community point where people don’t necessarily speak the same language, but where everyone wants to understand each other.
Like the previous year, we decided to stand out on Black Friday and Double 11 again and run the Love your stuff for a longer campaign.
Our team at MAR Shopping Algarve (Portugal), truly cares about their community and they’re committed to a serious-yet-fun annual event that focuses on men’s health.
MEGA Nizhny Novgorod (Russia), and their neighbours created a whole new way of combining shopping with… not shopping!
Our team at ELNÒS Shopping, Brescia (Italy), helped developing a whole new kind of second-hand store where end products are as beautiful as the way they’re sorted.
In September 2020, our Wola Park opened the doors of its Everyday Garden (“Ogród Codzienny”).
Our very first centre opened in 1973, Birsta City in Sundsvall (Sweden) has many inspiring stories to tell.
This is a story of love – love for fashion, but mostly love for people. And it starts with a simple, but wonderful idea.