Tucked away from the hustle and bustle of central Warsaw, there’s a green space where ducks and mallards live peacefully, earthworms produce natural fertiliser, oyster mushrooms make of tree stumps little cosy homes, and people can learn how to live a healthier and more sustainable life.
In September 2020, our Wola Park opened the doors of its Everyday Garden (“Ogród Codzienny”), a green area nestled in the nearby Ulrich’s Park (“Ogrody Ulricha”) where everyone is welcome to help cultivating fruits, herbs and vegetables.
The Everyday Garden is more than just a project. Framed in our wider ambition to enable people to live a healthier and more sustainable life, it aims to inspire the local community with ideas of self-sustainable food production, teach everyone how to generate less waste and how to preserve water in ways that everyone can implement at home too. The idea came from the current needs of the world around us, but also from the very spirit of the location. Ulrich’s Park has always been a unique place on the map of Warsaw – back in the XIX century the local glasshouses were home to tropical plants such as pineapple. Today, it’s still a place where local people, Wola Park customers and others come for a breath of fresh air and to detox from the rush of the city. Our concept highlights the special quality of this place, while making it exciting and fitting for the local community.
A focus area of the garden is the pavilion ran in cooperation with “Owoce & Warzywa”, where people can find affordable products that range from organically produced vegetables and bread, to bio cosmetics, eco bags and other sustainable items. People can also get tips and recipes, as well as swap ideas, inspiration and experience.
Other important touchpoints of the garden are the educational spots, such as a guide to the city birds, our very own composter (that’s where the earthworms live!), a mushroom nursery hut, and more. Urban farming areas allow us to grow herbs and vegetables, which are nourished with water collected by the special rainwater station. Visitors can observe the vegetables grow and also use them during the exciting workshops that take place in the nearby shed.
Everything about our Everyday Garden is sustainable – even the advertisement campaign. The Wola Park team gave away 3000 flower seed packs to promote the opening, gifted the first 1000 customers with a reusable shopping bag, and invited expert gardeners, bloggers and influencers to visit the garden.
We opened the first Circuit space in our Birsta City meeting place in Sundsvall (Sweden), offering the many people easy access to a range of services, retailers and activities related to the circular economy.
At our Aleja Bielany meeting place in Wroclaw, visitors can find FOROOM, an intercultural community point where people don’t necessarily speak the same language, but where everyone wants to understand each other.
Like the previous year, we decided to stand out on Black Friday and Double 11 again and run the Love your stuff for a longer campaign.
Our team at MAR Shopping Algarve (Portugal), truly cares about their community and they’re committed to a serious-yet-fun annual event that focuses on men’s health.
MEGA Nizhny Novgorod (Russia), and their neighbours created a whole new way of combining shopping with… not shopping!
Our team at ELNÒS Shopping, Brescia (Italy), helped developing a whole new kind of second-hand store where end products are as beautiful as the way they’re sorted.
In September 2020, our Wola Park opened the doors of its Everyday Garden (“Ogród Codzienny”).
Our very first centre opened in 1973, Birsta City in Sundsvall (Sweden) has many inspiring stories to tell.
This is a story of love – love for fashion, but mostly love for people. And it starts with a simple, but wonderful idea.